Online Video Value Tips for More Viewers
In the golden, olden days of analogue television, before reality TV, before the proliferation of hundreds of TV channels, there was a magic in television shows. There was a time when TV shows had you spell bound and weren’t the background noise of your daily chores or your teenager’s homework. In those days the entertainment programs on the tube had you spell bound. There was a sprinkling of magic in the mix. All the great shows had the same secret ingredient – production value.
What’s Production Value?
What’s ‘production value’ and what’s it got to do with your online video? It’s the magic ingredient that will keep eyes glued to your online video. Here are links to great examples:
Lou Bortone’s Five Tips for Better Videos
‘So no PJs’ says Lou and more great tips!
Your Background is Important
In my days in the television game, we weren’t allowed to produce programs that were ‘talking heads’. Programs that did the same thing as a radio program were never aired. The TV executives biggest competition then was radio so they didn’t want a radio program. Television is a visual medium so they wanted production value = lots of great visual images, creatively shot and edited to add value to the viewer’s experience.
Brain Rules for Presenters
I came across this slideshow ‘Brain Rules for Presenters’ by Garr Reynolds.
This is a brilliant slideshow by Garr Reynolds with an important message for online video wannabes and business builders (especially if you give PowerPoint presentations.) He quotes from Dr. John Medina’s book ‘Brain Rules’:
“Rule #10 Vision trumps all other senses”
and
“Rule #4 We don’t pay attention to boring things.”
The opposite of boring is interesting. And it gets interesting (and way more fun) when you start being creative. My friend Lou Bortone has some great video tips on how easy it is to do just that. And you don’t need all the bells and whistles that Lou knows how to use, you can very simply change your location.
Grab Your Guitar and Head for the Snow Tops!
Two entertaining examples of incorporating their creativity into their online videos, very naturally, in their own unique styles and making them compelling are from the co-founders of the Master Business Building Club.
Mitch Meyerson catches our attention by singing and playing a few bars on his guitar in some of this videos! (Not to mention their great info.)
Travis Greenlee gives us his ‘Facebook Made Easy’ tips standing in the snow!
Everything at Your Finger Tips
You can drop in captions or titles or photos remarkably easily with all the user-friendly PC-based software at our finger tips these days, for example, most PCs ship with Microsoft’s Windows Movie Maker.
Keep Your Viewers Wanting More
Being creative is in every one of us. Just ask yourself ‘How can I add more value to my presentation, to my video’? Relax, it’s not about you being on camera, it’s about having fun with getting your message out there in a compelling way, adding lots of visual interest, good content and you’ll keep your audience spell bound and wanting more!
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